1 Essential Pets Stories for Industry Professionals

According to Press Monitor's tracking of Indian publications, today's print media monitoring reveals the latest news on pets and a pivotal moment for the pet wellness sector. This press review draws on media intelligence gathered from leading Indian dailies to bring you the essential story shaping the industry.

1. Fredun Acquires Furlicks Pet Wellness Brand

A front-page report in Business Line says Fredun Pharmaceuticals Limited has acquired USV's pet-wellness brand Furlicks for an undisclosed sum, marking FPL's entry into the pet-wellness market. The brand's portfolio includes oral-strip solutions, skin and coat care, gut health, joint care, calming, oral care, and multivitamins for pets. The acquisition was completed from USV and its subsidiary Wellbeing Nutrition.

Fredun Pharmaceuticals Limited has acquired USV's pet-wellness brand Furlicks for an undisclosed sum, marking FPL's entry into the pet-wellness market. The brand's portfolio includes oral-strip solutions, skin and coat care, gut health, joint care, calming, oral care, and multivitamins for pets. The acquisition was completed from USV and its subsidiary Wellbeing Nutrition.

Why it matters: This move signals a strategic expansion of Fredun into the rapidly growing pet wellness vertical, positioning the pharma company to tap into the increasing demand for pet health products in India.

Key detail: The Furlicks brand spans oral strips, skin and coat care, gut health, joint care, calming formulations, oral care, and multivitamins — covering the full spectrum of pet wellness needs.

Source: Business Line, Delhi, 18 July 2026

Next step: Watch for further acquisitions and brand launches in the pet wellness space as Indian pharma companies diversify.

What does this acquisition mean for the future of pet wellness in India? Share your thoughts in the comments.