Public Relations
Press Monitor empowers public relations professionals with real-time insights from print, online, audiovisual, and social media—helping them stay ahead of narratives, shape public perception, and measure campaign effectiveness.
Who Is It For?
Target Audience:
- Public Relations Managers
- Communications Teams
- Media and Reputation Consultants
- Corporate Affairs Executives
Problems We Help Solve
- Delayed crisis responses due to late detection
- Difficulty in measuring PR ROI and campaign effectiveness
- Weak journalist and influencer engagement
- Poor understanding of competitor positioning
- Lack of consolidated media intelligence across channels
Industry Overview
Public relations has evolved from press releases to multi-channel communication, where brand perception is shaped in real-time. PR professionals must navigate a media environment where every second counts.
- Traditional media is no longer enough—online and social channels play an equal or larger role.
- Crises spread quickly and reputations are made or broken in minutes.
- Proving the effectiveness of PR campaigns to stakeholders demands reliable data and reporting.
According to industry reports:
- 89% of PR professionals believe real-time media tracking is critical to their success.
- 60% of brand crises could have been mitigated with earlier detection.
Common Challenges
Our Solutions
Challenge: Delayed Crisis Detection
Receive automatic alerts for negative mentions or sentiment dips, enabling rapid action.
Never miss a story—track your brand across all major media channels continuously.
Challenge: Lack of Real-Time Visibility
View and analyse all earned media coverage in one place.
Monitor stories by brand, product, competitor or issue.
Challenge: Inability to Quantify PR Success
Measure reach, impressions, engagement and tone for each PR campaign.
Connect media activity to business outcomes and stakeholder reporting.
Challenge: Fragmented Media Monitoring
Print, online, TV, radio, social—unified tracking across sources.
Monitor news in English, Hindi and regional Indian languages.
Challenge: Weak Engagement with Influencers
Identify and follow relevant voices in your industry.
Know who is writing about your space and where to pitch stories.
Services Relevant to This Industry
Track your brand, competitors, and key issues across all platforms.
Get summarised email updates or push notifications on important mentions.
Campaign-specific reports with metrics and visual analysis.
Detect and respond to negative PR incidents proactively.
Access a curated list of media professionals covering your industry.
Compare your media footprint with peers and market leaders.
Understand public tone—positive, neutral, or negative—around your brand.
Real-World Use Cases
Case 1: Crisis Averted
A leading hospitality chain detected a customer complaint gaining traction on Twitter. Within 30 minutes of alert, the PR team issued a statement and took corrective action, limiting negative press to only 2 blogs instead of widespread coverage.
Case 2: Campaign ROI
A national health NGO tracked over 300 mentions during its awareness campaign. Press Monitor’s report helped justify a 2.5x increase in future media budget to donors.
Case 3: Influencer Strategy
An automobile manufacturer identified 12 auto-bloggers discussing electric vehicles. Partnering with three of them boosted its launch campaign reach by 37%.
Integrations / Compliance
Platform Integrations: • Slack • Microsoft Teams • Zapier • Google Workspace • Webhooks
Export Options: PDF, CSV, Email Digests, JSON API
Compliance: • GDPR Compliant • FINTRAC / Regulatory-safe storage • Indian language compatibility
Frequently Asked Questions
How is Press Monitor different from Google Alerts?
Unlike basic keyword alerts, we offer sentiment analysis, structured reporting, regional language coverage and media contact intelligence.
Can I monitor my competitors’ PR activity?
Yes, you can set up competitor profiles and receive alerts whenever they appear in the news.
Do you cover television and radio news?
Yes, our coverage includes major Indian TV channels and select AV content.
How quickly do alerts arrive after a mention appears?
Usually within 5–10 minutes of detection on monitored sources.
Can we customise the reports for different stakeholders?
Absolutely. You can generate different report formats for C-suite, board meetings or marketing teams.
Is support available for Indian regional languages?
Yes, we support major Indian languages including Hindi, Marathi, Tamil, Bengali and more.
Getting Started
Ready to take control of your brand’s public narrative? Press Monitor gives your PR team the power of data-backed insights, faster crisis response, and smarter media engagement.
Fill out the short contact form below or choose another convenient way to reach us. Our team is here to listen, answer your questions, and help you get compliant — fast.
Contact Us
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