Marketing Professionals
Supercharge Your Marketing Strategy with Real-Time Media Intelligence. Press Monitor empowers marketers with deep, actionable insights across print, online, audiovisual, and social media—so you can outpace competitors, protect your brand, and win attention in a crowded market.
Who Is It For?
Target Audience: • Marketing Heads and CMOs • Brand Managers • Social Media Teams • PR and Corporate Communications • Creative Agencies
Problems Solved: • Staying updated with real-time market dynamics • Tracking competitor campaigns and sentiment • Managing brand reputation and crises proactively • Enhancing campaign performance based on audience reactions • Benchmarking visibility and voice in the industry • Discovering strategic influencer opportunities
Industry Overview
Marketing professionals today operate in an always-on, content-saturated environment. Campaigns are under constant scrutiny, audience preferences shift rapidly, and competition is intense. Marketers need real-time intelligence to make informed decisions, adapt quickly, and deliver measurable results.
say competitive monitoring is essential to strategy, but only 32% do it systematically
consider reputation management part of marketing
Common Challenges
Incomplete picture of how your brand is being perceived across multiple platforms.
Late response to negative media or PR crises.
Difficulty identifying and leveraging new conversations before competitors.
Lack of data-driven feedback on audience engagement.
Inability to measure marketing impact comparatively.
No unified view of relevant industry voices.
Our Solutions
Challenge 1: Lack of Visibility
A unified view of brand mentions across print, TV, online news, and social media.
Timely updates on brand activity, spikes, or sentiment shifts.
Challenge 2: Reactive Crisis Management
Early warnings on negative sentiment or viral backlash.
Understand context, tone, and reach of negative coverage.
Challenge 3: Missed Trends
Identifies emerging topics, hashtags, and coverage patterns before they go mainstream.
Aggregates sector-specific developments in real-time.
Challenge 4: Underperforming Campaigns
Learn what was amplified, ignored, or misunderstood.
Insights into demographics and engagement styles by platform.
Challenge 5: Undefined Competitor Benchmarks
Compare your brand’s media presence with competitors.
Track launches, messaging, and positioning of rival campaigns.
Challenge 6: Disconnected Influencer Strategy
Find rising voices in your category.
Monitor how and when key voices talk about your brand or space.
Services Relevant to This Industry
Stay informed about every mention of your brand, competitors, or industry trends across multiple languages and formats.
Tailored daily/weekly/monthly reports with brand sentiment, engagement metrics, and PR impact.
Instant notifications on viral mentions or critical changes in sentiment.
Dedicated dashboards showing where your competitors are winning attention and how.
Built-in analysis of media velocity to surface rising topics before they explode.
Get a shortlist of impactful content creators and niche experts within your industry.
Detect early signals of reputational harm and track how it spreads through different media layers.
Real-World Use Cases
Use Case 1: FMCG Brand Launch
A consumer brand used Press Monitor to track their shampoo launch across TV, YouTube, Instagram, and regional dailies. By comparing coverage with two competitors, they adjusted influencer spend mid-campaign—resulting in a 12% lift in engagement.
Use Case 2: Crisis Management for a Food Chain
When a viral tweet accused a popular food chain of hygiene lapses, Press Monitor's alert flagged it before it hit mainstream outlets. The PR team issued a rapid clarification, preventing a broader media fallout.
Use Case 3: Trend Spotting for SaaS Startup
A SaaS tool used the trend discovery feature to identify conversations around "AI-driven CRMs." Within days, they launched a thought leadership post that got picked up by three tech blogs.
Integrations / Compliance
Platform Integrations • Slack • Microsoft Teams • Google Workspace • Notion • Zapier
Format Support • JSON API • RSS / ATOM Feeds • Email Digests • Webhooks for Automation
Compliance • GDPR-Compliant Data Processing • FINTRAC-Ready for regulated verticals • Indian Language Support for regional brands
Frequently Asked Questions
What kind of media sources are covered?
Press Monitor tracks major newspapers, TV news, magazines, digital portals, influencers, and social media platforms in English and Hindi.
Can I track specific campaigns or hashtags?
Yes, you can define custom keywords, hashtags, or topics and receive real-time alerts and analytics.
Is this service available 24/7?
Yes. Monitoring and alerting systems operate continuously. Reports are updated multiple times daily.
How is this different from basic Google Alerts?
Press Monitor offers deeper analysis, sentiment, media influence scoring, cross-platform coverage, and Indian-language monitoring not available through free tools.
Can I get a competitive comparison?
Yes. Our benchmarking module compares your media presence, tone, and volume against competitors across timeframes.
What is the typical onboarding time?
We can set up your dashboard and tracking filters within 2 working days after signup.
Getting Started
Press Monitor helps marketers transform guesswork into precision. Whether you’re preparing a campaign, managing a crisis, or redefining your brand strategy—our platform gives you the clarity you need to lead confidently.
Fill out the short contact form below or choose another convenient way to reach us. Our team is here to listen, answer your questions, and help you get compliant — fast.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.