3 Essential Fashion & Apparel Stories for Industry Leaders
Stay ahead of the curve with today's top news on fashion and apparel, curated by Press Monitor's media monitoring of Indian print publications. From omnichannel strategies to emerging footwear brands and Gen Z trends, here are the stories shaping the industry.
1. Mango Splits Online and Offline Sales, Leverages Myntra's Quick Commerce
Why it matters: Mango’s India business is now balanced between online and offline, with quick commerce driving repeat purchases. This model is more advanced in India than in Europe.
Key detail: About half of Mango’s India sales come through Myntra, and deliveries from stores via Myntra’s M-Now quick-commerce service are expanding nationwide.
Source: Mint (front-page report, also covered by Business Line)
Next step: Retail leaders should study how Mango uses quick commerce to bridge physical and digital channels.
2. State of Joy's Journey from Manufacturing to Footwear Brand
Why it matters: Co-founded by Bachi Pullela and Dasari Raju Ramesh, State of Joy is building a sneaker and active footwear brand, aiming to make its mark on India’s fast-growing footwear market.
Key detail: The brand is focusing on everyday active footwear, targeting a market that is rapidly evolving.
Source: Deccan Herald (front-page report)
Next step: Watch for State of Joy’s expansion and how it differentiates in a crowded space.
3. Gen Z Revives Rhinestone Trend
Why it matters: Sparkling rhinestones and glittery embellishments are back, driven by Y2K nostalgia and Instagram culture. This maximalist trend is resonating with Gen Z.
Key detail: The revival mixes rave culture from the 1990s with modern social media aesthetics.
Source: Times of India (front-page report)
Next step: Fashion brands should consider incorporating rhinestone elements to capture Gen Z attention.
Which of these fashion trends will have the biggest impact on your strategy? Share your thoughts below. For more insights, rely on Press Monitor's daily press review and media intelligence across Indian print media. This press review is powered by print media monitoring from Press Monitor — your source for actionable news.
