Media Analytics and Measurement
Get a 360° view of your media presence with real-time metrics across newspapers, TV channels, online portals, and social platforms. Make data-driven decisions with powerful insights into where, when, and how you are mentioned.
Why Measurement and Analytics?
In today’s media-driven world, understanding your media footprint is essential. Our Measurement and Analytics service empowers organisations to track their presence across Indian print, TV, online, and social media platforms. With access to structured insights and data visualisation tools, you can evaluate the impact of your communication strategy, identify gaps, and highlight successes—instantly.
What is the problem solved?
Without accurate media measurement, organisations risk missing out on critical coverage, misjudging public sentiment, or wasting resources on ineffective outreach. Traditional monitoring fails to provide timely insights or actionable data. Our service addresses this gap by offering comprehensive, real-time tracking and analysis of media content that matters most to your organisation.
Who Is It For?
who need real-time visibility on brand mentions.
looking to track campaign performance across platforms.
monitoring public and political discourse.
assessing the success of product or brand campaigns.
tracking media narratives and stakeholder feedback.
Key Benefits
Unified dashboard for print, TV, online, and social media mentions.
Access data as it’s published—no delays.
Track your organisation, competitors, policies, or public issues.
Make faster, smarter decisions with data visualisations.
Share access with internal teams and external stakeholders.
Use Cases
See how new product launches, CSR initiatives, or press announcements are covered across India.
Get real-time alerts and tone analysis when your brand is in the news.
Monitor how competitors are featured across channels.
Stay informed about policy changes and public sentiment that may impact your industry.
How It Works
We track a wide range of Indian sources across print, TV, online, and social.
Content is captured continuously from verified media handles, websites, and platforms.
Each piece of content is tagged with your custom topics—brands, policies, competitors, etc.
Articles and posts are analysed for tone and visibility.
Access metrics via secure web dashboard or receive scheduled reports.
Share insights with unlimited users in your organisation.
Features
Track English and Hindi newspapers, magazines, online portals, TV channels, and social media—national and regional.
Define topics specific to your business—brands, executives, policies, campaigns, and more.
Measure sentiment (positive, neutral, negative) and visibility (reach, frequency) for each mention.
Get instant notifications when your organisation or topics are mentioned in the media.
Access coverage charts by source, date, topic, tonality, and impact. Export data in PDF, Excel, or share via email.
No per-seat pricing. Share your reports or dashboards with as many stakeholders as you wish.
Frequently Asked Questions
What media sources are monitored?
We monitor mainstream business and general newspapers, trade magazines, independent news portals, national and regional TV channels, as well as key social media platforms.
Is the data available in real-time?
Yes, our service is live and continuously updated, with reports delivered at agreed scheduled times.
Can I define my own topics?
Absolutely. You can customise the tracking topics to match your business, such as your brand, competitors, key issues, or industry trends.
Do I need any special software to use the dashboard?
No, the dashboard is browser-based and works on all modern devices. You can also receive reports via email.
Can multiple teams access the data?
Yes, there is no limit to the number of users. Everyone in your team—or even partners—can receive and view the insights.
Is historical data available?
Yes, we provide access to past data depending on your subscription plan.
Getting Started
Your organisation deserves a media strategy powered by data—not guesswork. With Measurement and Analytics, you get unmatched visibility into your presence across Indian media. Ready to unlock the insights hiding in your media mentions?
Start your journey today—schedule a demo or request a free consultation.
Fill out the short contact form below or choose another convenient way to reach us. Our team is here to listen, answer your questions, and help you get compliant — fast.
Contact Us
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