Sports Sector

From stadiums to social streams—track fans, players, and media narratives across India’s multilingual sports ecosystem with Press Monitor.

Who Is It For?

Sports teams and franchises (IPL, ISL, PKL, etc.)
National and regional sports federations
Tournament and league organisers
Sponsoring brands and sports advertisers
Sports marketing and PR agencies
Apparel and equipment companies
Inconsistent media coverage tracking across languages
Delayed response to public sentiment shifts
Lack of clarity on sponsorship media value
Social buzz and backlash going unnoticed
Gaps in coverage analysis for grassroots and regional sports

Industry Overview

India’s sports sector is evolving quickly—media coverage now spans beyond cricket to football, kabaddi, hockey, and more.

Sports content reaches700M+ viewers
across TV and digital
22+ Indian languages
drive regional fan engagement
Social media fuels instant reactions and virality
Regional leagues and local athletes draw massive attention
Sponsorship success is tied to media visibility and sentiment

Common Challenges

Fragmented Media
Coverage in 22 languages across 1000+ outlets is hard to monitor manually


Missed Sentiment Shifts
Delayed insight into fan mood can cost engagement


Sponsorship Blind Spots
Unclear where, when, and how branding appears


Reputation at Risk
Late detection of controversies or viral backlash


Unseen Trends
Missed opportunities in regional sport popularity or rising athletes


Our Solutions

Multilingual Media Monitoring
Print, TV, online, and social in 22 languages—translated or summarised


Real-Time Alerts & Sentiment
Track fan mood, hashtags, and player reactions instantly


Sponsorship Visibility Analytics
Know where and how your brand appeared across media


Crisis Detection & Reputational Monitoring
Get early warnings on risky coverage or spikes in negativity


Trend & Opportunity Mapping
Discover rising talent, regional demand, and sport-specific momentum


Services for This Sector

Daily Sports Coverage Summaries
Get consolidated mentions across press and digital in your inbox


Sponsorship ROI Reports
Measure brand/logo placements across tournaments and media


Fan Sentiment Dashboards
Track player buzz, event reactions, and fan pulse in real time


Athlete & Influencer Monitoring
Monitor key personalities across TV, press, and social platforms


Regional Media Translation
Convert local-language coverage into decision-ready English


Crisis Alerts & Risk Tracking
Be the first to know when something goes wrong


Real-World Use Cases

Use Case 1: Sponsorship Performance Analytics
A sportswear brand tracked their logo's visibility during an IPL season to prove ROI to investors and marketing teams.


Use Case 2: Fan Sentiment Monitoring
A football club adjusted its social strategy based on fan mood detected during key lineup announcements.


Use Case 3: Reputation Management
A national federation used Press Monitor to detect a controversy brewing on social media and issued a response within an hour.


Integrations / Compliance

Integrates With
WhatsApp, Slack, CRMs, and team management platforms
Broadcast trackers and live dashboards


Compliant With
Media rights frameworks
Custom visibility filters for athlete profiles and brand use
Privacy and publicity laws relevant to talent monitoring


Frequently Asked Questions


Can I track media for regional sports like kabaddi or wrestling?

Yes. Our coverage includes major, regional, and niche sports.

How quickly do alerts arrive for breaking stories or risks?

We deliver real-time alerts, usually within minutes of a post or publication.

Can I measure my brand’s impact during tournaments?

Absolutely. We provide data on visibility, frequency, and media value.

Do I receive summaries in English?

Yes. All 22-language media can be translated or summarised in English.

Can I monitor players or key figures across platforms?

Yes. Athlete mentions are tracked across digital news and social media.

Getting Started

Win in the Media Arena—Equip Your Sports Strategy with Press Monitor

Sports fans are loud, fast, and multilingual. So is India’s media. Press Monitor helps you harness every cheer, challenge, and chant—from print headlines to trending reels.

Get your brand, team, or campaign ahead—with Press Monitor.

Contact Us

Thank you for your interest. You have multiple options to connect with us.