Beauty, Cosmetics, and Fashion
Whether you're a cosmetics brand, fashion house, skincare startup, or luxury retailer, Press Monitor provides the media intelligence you need to thrive in India’s trend-driven and linguistically diverse market.
Who Is It For?
(local and global)
Industry Overview
India’s beauty and fashion sectors are booming, driven by
A pan-India media monitoring solution is essential to stay relevant and respond with agility.
Common Challenges
Our Solutions
Challenge: Fragmented coverage across languages
Solution: Monitor beauty and fashion mentions across 22 Indian languages in print, digital, TV, and social platforms. Summaries or full translations in English.
Challenge: Lack of visibility into social sentiment
Solution: Real-time tracking across Instagram, Twitter, YouTube, and more—covering viral trends, influencer campaigns, and emerging conversations.
Challenge: Negative product reviews or PR backlash
Solution: Early warnings via Reddit, YouTube comments, and review platforms. Alerts when complaints or critical content surfaces.
Challenge: Uncertainty about regional influencers
Solution: Discover rising influencers and stylists in vernacular markets. Get updates on regional fashion shows and product launches.
Challenge: Competitor activity goes unnoticed
Solution: Benchmark your visibility, track launches, campaigns, and PR initiatives by rival brands across media channels.
Services Relevant to This Industry
Multilingual Media Monitoring
Pan-India coverage across 22 languages—translated and summarised for your team.
Influencer & Trend Tracking
Monitor who’s driving beauty and fashion narratives in real time.
Product Review Alerts
Track customer sentiment around specific product lines or SKUs.
Sentiment Analysis
Understand what’s being said—and how it’s being felt—about your brand.
Crisis Detection
Receive immediate alerts for viral posts, safety complaints, or PR mishaps.
Competitive Intelligence
Stay ahead of rival campaigns, launches, and media presence.
Real-World Use Cases
Use Case 1: Viral Skin Cream Complaint in Local Media
A critical Malayalam YouTube review triggers backlash. Press Monitor flags it before it gains national traction.
Use Case 2: Regional Influencer Impact
A fashion brand sees traction in Tier 2 markets through Marathi and Punjabi influencers, uncovered via local monitoring.
Use Case 3: Missed PR Opportunity by Competitor
A competitor’s Tamil-market launch is not widely noticed—until Press Monitor’s alerts from Tamil news and YouTube uncover it.
Visual Suggestion: Left—cluttered local-language media, Right—a clean dashboard titled “Beauty Brand Mentions – Sorted by Region & Sentiment”
Integrations / Compliance
Integrates With
PR dashboards, social listening platforms, CRMs (e.g., Salesforce, HubSpot)
Delivery Formats
Daily/weekly email reports
API and webhook feeds
Custom dashboards
Supports
Brand safety protocols
Campaign performance reviews
Content compliance workflows
Frequently Asked Questions
Can I track specific products or collections?
Yes. We can customise tracking by product names, ingredients, collections, or SKUs.
Do you track regional influencers and local-language creators?
Yes. We go beyond English—monitoring regional YouTubers, Instagram creators, and emerging voices.
How often are updates sent?
Choose from real-time alerts, daily reports, or both—based on urgency and volume.
Can I monitor media from specific cities or states?
Absolutely. You can filter reports by city, district, or state to see local-level impact.
Can I track hashtags or campaign phrases?
Yes. Hashtags, taglines, visuals, and campaign names can all be monitored.
Getting Started
In fashion and beauty, perception is everything. Don’t leave it to chance.
With Press Monitor, you’ll stay ahead of trends, detect risk early, and maximise media impact—across India’s complex, multi-language landscape.
Own your brand story. From every corner of India.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.