Press Monitor enables Korean businesses to stay informed across India’s diverse media ecosystem. Monitor print, digital, TV, and social platforms in 22 Indian languages — with translated insights that support smarter decisions, protect your brand, and drive success.
India is a major market and manufacturing hub for Korean companies — especially in mobile phones, automobiles, and semiconductors. However, India’s media is hyper-local, language-driven, and fast-moving.
Without reliable monitoring across these channels, companies risk blind spots in strategy and operations.
1. Language Barriers
Key news and public sentiment are often reported in Hindi, Tamil, Bengali, or Telugu, making it hard for Korean teams to follow.
2. Delayed Reaction to Risk
Protests, compliance changes, and controversies can unfold in local language media before making national headlines.
3. Fragmented Market Signals
Growth trends and demand patterns vary by region, but often go unnoticed due to lack of structured insight.
4. Limited Coordination
HQs in Seoul and teams in India often lack shared, real-time access to India-focused media intelligence.
Challenge: Multilingual Media is Unmanageable
Solution: Pan-India Monitoring
Monitor newspapers, news sites, TV broadcasts, and social media in all key Indian languages.
Receivetranslated summaries in English or Korean.
Challenge: Risks Are Detected Too Late
Solution: Real-Time Alerts
Stay ahead of negative coverage, customer backlash, or regulatory news.
Challenge: Regional Market Opportunities Missed
Solution: Localised Trend Tracking
Discover new market developments, funding rounds, executive hires, and sector insights in real-time.
Challenge: Teams Not Aligned
Solution: Unified Dashboard
Multi-user access for HQ and Indian teams to shared feeds, filters, and alerts.
Print Media Monitoring
Track over 1,000 national and regional newspapers.
Online News
Continuous coverage of India’s digital news portals in 22 languages.
Television News
Full video and transcripts from regional and national channels.
Social Media Monitoring
Watch real-time posts and trends on Twitter, Facebook, YouTube, and Instagram.
Entity-Based Tracking
Monitor mentions of your company, competitors, regulators, or partners.
Translated Summaries
Delivered in English or Korean — you choose.
Instant Alerts
Critical stories delivered by email, Slack, WhatsApp, or API.
API Access
Integrate news intelligence into your internal systems or dashboards.
Use Case 1: Protecting Brand Reputation
A Korean consumer electronics firm detected growing negative sentiment in Tamil-language social media posts after a service delay. With early alerts, they responded proactively through local teams and improved satisfaction ratings.
Visual suggestion: Wave of Tamil text → customer support action → happy face.
Use Case 2: Discovering a Policy Change
Press Monitor flagged a regulatory update affecting the auto sector, published in a Marathi business daily. The Korean automotive client was able to prepare documentation before their competitors.
Visual suggestion: Newspaper headline → legal icon → calendar showing early response.
Use Case 3: Aligning Seoul and Mumbai Teams
With Press Monitor, a Korean mobile brand’s global communications team in Seoul accessed translated news coverage from Gujarat, enabling joint campaign planning with local distributors.
Visual suggestion: Map of India and Korea, with cloud dashboard linking both.
India is a complex but rewarding market. Korean companies must stay aware of regional shifts, media narratives, and social sentiment — across linguistic and geographic boundaries.
With Press Monitor, you gain
Break the language barrier. Protect your reputation. Grow your market share.
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