Retail Sector
Stay customer-centric with real-time media intelligence for retail. Press Monitor helps you decode consumer sentiment, pricing reactions, and demand shifts across India’s diverse and dynamic media ecosystem.
Who Is It For?
Industry Overview
India’s 1.4B-strong consumer market is shaped by local preferences and fast-moving media.
Common Challenges
Our Solutions
Multilingual Retail Monitoring
Get real-time insights from 22 languages across print, TV, online, and social media
Campaign & Sentiment Tracking
Monitor reactions to ads, product launches, or pricing changes—state-by-state
Crisis and Reputation Alerts
Detect boycotts, misinformation, or backlash and respond early
Competitor Intelligence
Track rival campaigns, offers, pricing strategy, and media visibility
Retail Regulation Monitoring
Follow GST, packaging rules, food safety standards, and e-commerce regulations
Services for This Sector
Product & Pricing Sentiment Monitoring
Know what customers are saying—online and offline—about your brand and SKUs
Media Effectiveness Analytics
Track how news and campaigns drive footfall or online traffic
FMCG and Fashion Trend Watch
Stay on top of emerging consumer themes, lifestyle shifts, and local buzz
Influencer & Social Trend Mapping
Understand who’s shaping conversation around your brand or category
Geo-Targeted Alerts
Detect risks or opportunities by state, city, or pin code
Real-World Use Cases
Use Case 1: Regional demand sensing
A large FMCG chain used festival and weather-related media signals to adjust inventory and offers—resulting in a 12% seasonal sales uplift.
Use Case 2: Competitor price tracking
A D2C electronics brand received alerts about a rival’s deep discounting in Tamil and Hindi media—triggering a rapid counter-promotion.
Use Case 3: Crisis mitigation from regional backlash
A cosmetics brand spotted negative sentiment in Malayalam outlets and social platforms—taking early action before it became a national issue.
(Visual Suggestion: Regional news chaos on one side vs clean insights dashboard in English.)
Integrations / Compliance
Platform Integrations
WhatsApp, Slack, MS Teams, Email
CRM, social listening, and analytics dashboards
Compliance Monitoring
FSSAI regulations and advisories
GST Council and State Tax changes
Legal Metrology standards
Consumer Protection E-commerce Rules
Frequently Asked Questions
Can I track customer sentiment by product or region?
Yes. You can filter by category, brand, SKU, or geography.
How will I know if a PR issue is emerging?
We detect negative tone spikes and keyword clustering to alert you early.
Do you cover social media reactions and reviews?
Absolutely. We monitor major platforms and forums across languages.
Are summaries available in English?
Yes. All local language coverage is delivered with concise English summaries.
Can we monitor regional launches by competitors?
Yes. We track media coverage by city, state, or pin code.
Getting Started
Retail moves fast. Your insights should move faster.
Don’t wait to find out what customers think, say, or expect. Press Monitor equips your team with real-time visibility into consumer sentiment, local media, and competitor moves.
Let us help you turn media intelligence into market leadership.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.