Consumer Electronics Firms
Press Monitor enables electronics brands to track product sentiment, campaign performance, and competitive moves—across India’s print, TV, digital, and social media, in real time.
Who Is It For?
Industry Overview
India’s consumer electronics sector is expected to cross$150 billion by 2025. The market is shaped by
To succeed, brands need full-spectrum media visibility—from launch to loyalty.
Common Challenges
Our Solutions
Multilingual Launch Monitoring
Track 600+ sources in 22 languages—summarised in English for product, marketing, and PR teams.
Real-Time Social & Sentiment Alerts
Detect viral trends, complaints, and feedback on platforms like YouTube, Twitter, and Instagram.
Competitor Intelligence
Monitor rivals’ ad campaigns, pricing, and promotions by region and channel.
Regional Market Insight
Understand device performance across states via local reviews and influencer content.
Crisis Response Triggers
Early warning on fake reviews, misinformation, and backlash events.
Services for Consumer Tech Brands
Multilingual Media Monitoring
Scan product reviews, articles, influencer videos, and user mentions.
Launch Feedback Dashboards
Track sentiment, campaign traction, and earned media across regions.
Competitor Benchmarking
Monitor rivals’ launches, pricing, retail campaigns, and user response.
Retailer & Channel Partner Insights
Get coverage of distributor sentiment, promotions, and stock issues.
Social Media Trend Watch
Real-time tracking of hashtags, complaints, and positive buzz.
Crisis Detection & Escalation Control
Early alerts on viral issues, misleading content, or safety complaints.
Real-World Use Cases
Regional Product Feedback
After a mobile phone launch, Tamil and Telugu reviews note battery drain issues. Press Monitor alerts the product team before national media catches on.
Viral Post Crisis Contained
A YouTube video alleging overheating in a new wearable trends locally. We flag and categorise it as high-risk, triggering internal crisis protocols.
Competitor Visibility in Tier 2 Cities
A rival runs aggressive billboard + influencer ads in Tier 2 markets. We detect and surface campaign data for your regional marketing teams.
(Visual Suggestion: Left side—chaotic multilingual feedback from print/social. Right side—streamlined dashboard showing "Launch Sentiment" and "Top Issues.")
Integrations / Compliance
Integrates With:
CRM systems and social listening tools
Brand monitoring dashboards
WhatsApp, Slack, and enterprise email
Delivery Formats:
Real-time alert dashboards
Weekly campaign summaries
Custom product-level PDF or Excel reports
Data Compliance:
GDPR-ready and privacy-conscious sourcing
Secure handling of sensitive brand data
Frequently Asked Questions
Do you track regional YouTubers and tech influencers?
Yes. We monitor a curated network of video reviewers and regional content creators.
Can we get product-specific alerts?
Absolutely. Each product or series can be tracked individually.
What languages do you support?
All 22 scheduled Indian languages and major regional dialects.
Can I benchmark against competitors?
Yes. Get comparative sentiment, media share, and pricing updates.
How are alerts delivered?
Choose your platform—email, Slack, WhatsApp, or custom dashboard—with smart triggers and filters.
Getting Started
In consumer tech, every review, hashtag, and headline matters.
With Press Monitor, translate India’s complex media signals into brand growth, market share, and reputation strength.
Contact us today to tailor tracking for your next big launch.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.