Business Leaders and Strategy Teams
Utilize the service to track regulatory and operational developments impacting sales & marketing intelligence.
Industry Solutions
Sales and Marketing
Comprehensive strategies for sales, demand generation, branding, advertising, customer acquisition, pricing, and go-to-market execution.
Why This Service Matters
Sales & marketing intelligence teams do not rely on a single signal type; they require comprehensive visibility into diverse developments including consumer-protection regulations, data privacy, advertising standards, and litigation outcomes. This service is structured as a tiered industry-monitoring offering to ensure that teams effectively track these rapidly evolving signals across various news, social, and specialist sources.
Who Is It For?
Investors and Analysts
Monitor essential results, capital activities, public narratives, and market developments influencing sales & marketing intelligence.
Regulators and Policy Makers
Stay informed on consumer protection regulations, data privacy, advertising standards, and relevant court outcomes.
Large Customers and Channel Partners
Keep updated on supplier risks, demand changes, pricing developments, and public narratives.
Suppliers and Service Partners
Monitor customer, competitor, and policy developments affecting supplier dynamics.
Media and Industry Commentators
Follow industry newsletters, podcasts, trade publications, and commentators contributing to the sales & marketing narrative.
What You Monitor
Top News and Government Announcements
Track high-signal coverage regarding sales & marketing including government statements and official sector announcements.
Regulatory Developments
Monitor changes in consumer protection laws and advertising regulations that can affect market operations.
Industry Trends and Reports
Follow analyst commentary, trade reports, and market-wide narratives impacting industry dynamics.
Company Activities
Track campaigns, executive moves, and inter-corporate activities impacting agencies.
Results and Market Signals
Monitor capital activities, investor sentiments, and pipeline health for key insights.
Technology and Reputation Signals
Track signals from martech, brand perception, and customer reactions in the marketplace.
What Each Tier Offers
Micro
Online news only for formal coverage of policy, sector reporting, and early competitive signals.
Starter
Adds social media to monitor stakeholder reactions, analyst narratives, and emerging controversies.
Business
Includes TV coverage for broadcast interviews and public policy discussions.
Enterprise
All-tier features plus print coverage for comprehensive oversight including trade detail and commentary.
Typical Use Cases
Leadership Reporting
Transform ongoing sector coverage into concise updates for business leaders and stakeholders.
Investor Insights
Support portfolio monitoring and sector comparisons for informed investment decisions.
Regulatory Tracking
Stay ahead of regulatory changes and official notices impacting market compliance.
Customer Intelligence
Monitor key customers and channel partners to mitigate risk and adapt to demand shifts.
Competitive Monitoring
Keep track of competitor activities and market movements that can influence strategic decisions.
Cross-Functional Insights
Facilitate risk awareness across leadership and operating teams through a unified monitoring platform.
Frequently Asked Questions
Do all tiers cover the same topics?
Yes, all tiers focus on the same industry topics; the difference lies in media channels.
Which tier should I choose as a starting point?
The Starter is often recommended due to its blend of formal coverage and rapid narrative insights.
When should teams upgrade to Business?
Upgrade to Business when television impacts regulatory and public perception significantly in your area of focus.
Why consider the Enterprise tier?
Enterprise provides the most comprehensive view combining online, social, TV, and print coverage.
Pricing
Pricing
Comprehensive solution with optional print and electronic media clips.
| Tier | Credits | Price | Overage Cost | Action |
|---|---|---|---|---|
| Micro | 200 | INR 20,000/mo | INR 48.00/credit | |
| Starter | 1,000 | INR 40,000/mo | INR 38.40/credit | |
| Business | 4,000 | INR 64,000/mo | INR 24.00/credit | |
| Enterprise | 20,000 | INR 96,000/mo | INR 14.40/credit |
Pricing Explanation
Pricing Explanation
Comprehensive solution with optional print and electronic media clips.
How Pricing Works
Credit Usage
Per Story Processed:1 credit
Each story processed from your monitored sources consumes one credit from your monthly allowance.
Print Media Clips Add-On
Print media clips are available as an add-on service.
The price per clip varies by source and copyright fees, as applicable.
Electronic Media Clips Add-On
Electronic media clips are available as an add-on service.
The price per clip varies by source, duration of clip, and copyright fees, as applicable.
Contact us for specific pricing based on your requirements.
How It Works
- Base monitoring uses credits from your monthly allowance
- Print and electronic clips are billed separately based on usage
- Flexible add-on options to match your specific needs
- Unused credits do not roll over to the next month
- Track all usage in real-time through your dashboard
Plan Features Comparison
| Feature | Micro | Starter | Business | Enterprise |
|---|---|---|---|---|
| Number of Queries | 1 | 3 | 10 | 30 |
| Email Recipients | 1 | 5 | 20 | 100 |
| Webhooks | 1 | 3 | 10 | 20 |
| Portfolio Companies | 1 | 10 | 40 | 200 |
Note: This comprehensive solution is designed for organizations requiring multi-format media monitoring with flexible add-on options for print and broadcast clips.