Textiles Industry

Media Intelligence Tailored for India’s Textile Ecosystem
From cotton producers to garment exporters, Press Monitor delivers multilingual media insights that help textile companies respond faster to policy changes, price trends, and shifting consumer preferences.

Who Is It For?

Yarn, fabric, and garment manufacturers
Exporters, importers, and textile trading houses
Apparel brands and retailers
Fashion labels and D2C startups
Export promotion councils (AEPC, TEXPROCIL)
Policy, ESG, and PR teams within textile firms
Visibility into labour laws, subsidies, and textile policy changes
Tracking of raw material prices, export incentives, and scheme alerts
Social trend monitoring around eco-fabrics and fast fashion
Risk detection from buyer-side sentiment and reputational claims
Competitive intelligence from sourcing hubs to export zones

Industry Overview

India is the second-largest producer of textiles globally, exporting to over 100 countries and employing more than 45 million people.

Wide spectrum: handlooms to high-tech factories
High reliance on cotton, energy, and labour-intensive processes
Sector driven by state and central policy, from subsidies to ESG rules
Consumer trends evolve rapidly by region and channel (retail, D2C, export)
Securing subsidies and tender advantages
Anticipating shifts in fibre/fashion demand
Avoiding reputational pitfalls tied to ESG or working conditions
Staying alert to fast-changing trade, pricing, or regulatory updates

Common Challenges

Unseen Policy Shifts
Sudden rule changes on subsidies, duty drawbacks, or green compliance


Input Cost Volatility
Price fluctuations in cotton, dyes, energy, and freight costs


Missed Trend Signals
New fashion or sustainability preferences form first on social platforms


Buyer Reputation Risk
Negative media about worker welfare, factory audits, or sourcing ethics


Export Intelligence Gaps
International headlines and policies affecting Indian exporters go undetected


Our Solutions

Track Policy & Schemes in Real Time
Alerts from Ministry of Textiles, state industrial boards, and trade councils


Monitor Raw Material & Input Cost News
Coverage of cotton, polyester, energy, and logistics price drivers


Social Listening for Fabric & Fashion Trends
Discover evolving tastes in eco-friendly, seasonal, or ethnic fashion


Buyer Sentiment & Brand Safety Monitoring
Identify red flags about sourcing practices or delivery timelines


Competitor Intelligence
Catch regional factory expansions, export deals, and pricing movements


Services for This Sector

Textile Scheme & Subsidy Monitoring
Government policies tracked across Gujarat, Tamil Nadu, Telangana, and more


Fashion and Fabric Trend Analysis
Insight from social media and influencer platforms across Indian languages


Global & Regional Media Tracking
Monitor everything from Surat mills to Milan fashion news


ESG and Reputation Risk Alerts
Track sustainability and worker rights coverage affecting your brand


Translation & Summary Services
Translate local press into English, French, Spanish, or any preferred language


Competitor & Buyer News Feeds
Stay ahead with timely intel on competitors and international buyers


Real-World Use Cases

Use Case 1: Anti-Dumping Risk Flag
A garment exporter in Tiruppur received early Tamil media alerts about buyer-side lobbying in Europe—allowing rapid response and documentation readiness.


Use Case 2: Trend Forecasting with Social Listening
A fashion label tracked rising mentions of linen and khadi in Marathi and Hindi—guiding their next collection.


Use Case 3: Scheme Eligibility Monitoring
A yarn producer caught subsidy updates from Gujarat MSME Board and applied ahead of others—securing major cost advantages.


Integrations / Compliance

Supports
Ministry of Textiles, AEPC, TEXPROCIL, FIEO, MSME Boards
CPCB and state-level Pollution Control Boards
Labour and Environmental law compliance


Integrates With
WhatsApp, Slack, Microsoft Teams (alerts)
Custom ERP and CRM platforms (exporter dashboards)
Business intelligence tools and compliance trackers


Frequently Asked Questions


Can I track mentions of a specific fibre like cotton, viscose, or hemp?

Yes, you can customise filters by fibre, region, media type, or language.

Can I get alerts in my regional language or export language like Spanish?

Yes. We offer multilingual summaries and full-text translation on request.

How do you help with fashion trend tracking?

We monitor social and digital media by region, flagging emerging themes in patterns, colours, or materials.

Is international tracking included?

Yes. You can monitor buyer mentions, fashion news, or ESG risks in key markets like EU, USA, and UAE.

Can you support export readiness and trade events?

Absolutely. Get alerts about trade fairs, scheme deadlines, tenders, and export incentives.

Getting Started

Weave Intelligence Into Your Strategy

Whether you're managing mill operations, targeting new markets, or monitoring your supply chain—Press Monitor keeps your team informed, agile, and globally aligned.

Start today and turn media signals into strategic advantage.

Contact Us

Thank you for your interest. You have multiple options to connect with us.