Gems & Jewellery Industry

Shine Brighter with Real-Time Media Intelligence for the Gems & Jewellery Sector. Gain unmatched visibility into consumer trends, policy updates, export developments, and competitive activity across India's diverse media landscape. Press Monitor helps your brand stay ahead with multilingual insights across print, TV, online, and social platforms.

Who Is It For?

Jewellery brands and retail chains
Diamond and precious stone traders
Exporters and importers
Custom jewellery designers
E-commerce jewellery platforms
Industry associations and certification bodies
Detect consumer sentiment and buying trends
Monitor hallmarking and import/export policy changes
Stay ahead of PR risks and brand-related controversies
Track competitor campaigns, collections, and store launches
Identify trends across trade fairs and regional markets

Industry Overview

India is a global powerhouse in the gems and jewellery trade

Employs over 5 million people
Contributes 7% to India’s GDP and 15% of total exports
Jewellery demand influenced by region, culture, and occasion
Rapid digital growth via e-commerce and influencer-led shopping
Regulated by hallmarking norms, customs duties, and trade policies

Common Challenges

Tracking pricing and import/export policy changes
Understanding shifting consumer preferences across regions
Reacting to jewellery-related scams or public allegations
Staying informed about competitors' product launches and store openings
Keeping up with e-commerce and influencer-led trends

Our Solutions

Regulatory Monitoring
Follow updates from BIS, Commerce Ministry, GJEPC, and customs portals.


Consumer Trend Analysis
Track jewellery styles, interest in lab-grown diamonds, and regional pricing sentiment.


Brand & Reputation Management
Get early alerts on potential risks, controversies, or negative coverage.


Competitive Benchmarking
Monitor launches, influencer tie-ups, and advertising activity from rival brands.


Market-Specific Media Scanning
Adapt campaigns by understanding city/state-wise media sentiment and demand.


Services Relevant to the Jewellery Sector

Retail Intelligence
Track campaigns and launches by national and regional jewellery players.


Social Trend Monitoring
Identify top jewellery trends across weddings, festivals, and influencer content.


Policy & Compliance Alerts
Stay ahead on hallmarking rules, trade agreements, and taxation changes.


Reputation & Risk Detection
Detect fraud reports, certification issues, or emerging scandals.


Buyer Sentiment Insights
Understand how your collections are being perceived across platforms.


Translated Market Reports
Get multilingual media summaries tailored to your geographic focus.


Real-World Use Cases

Festival Campaign Planning
A jewellery retail chain analysed Diwali-related media buzz to localise promotional offers for maximum impact.


Import Regulation Alert
A diamond trader received early updates on a customs duty tweak—enabling quicker compliance than competitors.


Early Detection of PR Crisis
A boutique label spotted fake news about its certifications via a real-time alert—defusing backlash before it spread.


Integrations / Compliance

Integrates With
WhatsApp, Slack, CRMs, Google Sheets
E-commerce dashboards for trend monitoring


Compliant With
Bureau of Indian Standards (BIS)
Gem & Jewellery Export Promotion Council (GJEPC)
Indian Customs and Trade Policy frameworks


Frequently Asked Questions


Can I monitor trends in a specific region or language?

Yes. We cover print, broadcast, digital, and social media in 22 Indian languages.

Do you track influencer and video-based trends?

Yes. We monitor Instagram, YouTube, and other visual-first platforms.

Are festival or seasonal reports available?

Absolutely. We customise timelines to match your business cycle.

Can I track global developments too?

Yes. Global trade media can be included in your coverage scope.

Can I monitor specific competitors?

Yes. We track their campaigns, launches, and PR moves across platforms.

Getting Started

Polish your strategic edge with media intelligence built for the jewellery business.

In a market where trends change with seasons and regulations shift overnight, staying informed is non-negotiable. Let Press Monitor help you decode the Indian media landscape with precision and clarity.

Try Press Monitor today—shine smarter, shine first.

Contact Us

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