Real Estate & Mortgage Industry

Stay ahead of land disputes, housing policy shifts, and regional narratives with real-time media intelligence—purpose-built for India's complex and fast-moving real estate sector.

Who Is It For?

Real estate developers and builders

Mortgage and housing finance companies

REITs, brokers, and property consultants

Urban planners and infrastructure firms

Legal, PR, marketing, and compliance teams

Problems We Solve

Tracking land acquisition issues, protests, and legal risks

Monitoring housing policies, RERA decisions, and city development plans

Understanding buyer sentiment across social and regional media

Detecting misinformation or public criticism of projects

Benchmarking market presence across geographies

Industry Overview

India’s real estate sector is localised, language-diverse, and policy-heavy.

70% of homebuyers rely on regional media to evaluate real estate

Civic issues, litigation, and delays are often first reported in vernacular press

Social media sentiment can shape public trust in projects

Housing regulations vary widely across states and cities

Staying informed requires multi-platform, multilingual media monitoring.

Common Challenges

Land disputes or civic opposition surfacing too late

Lack of visibility into local language media coverage

Delayed updates from housing boards, RERA, or MoHUA

Reputation risks from pricing, delay, or safety narratives

Blind spots in competitor project launches or campaigns

Our Solutions

Multilingual Real Estate Media Monitoring
Track land issues, legal notices, civic protests, and development approvals

Policy & Regulatory Intelligence
Monitor RERA, state housing boards, and infrastructure policy changes

Sentiment and Narrative Analysis
Detect early warning signs of public backlash or misinformation

Market Intelligence Dashboards
Visualise project mentions, pricing perception, and competitor activity

Project-Level Monitoring
Follow specific real estate brands, buildings, or localities

Real-Time Alerts
Stay ahead of accidents, legal actions, public hearings, or social media trends

Services for Real Estate & Mortgage

Regional Media Monitoring
News from 22 Indian languages—converted into strategic insights

RERA & Urban Policy Tracking
Stay updated on compliance, zoning, and housing finance changes

Reputation Management
Detect tone shifts across online reviews, forums, and social platforms

Competitive Visibility Benchmarking
Compare project and brand mentions city-wise or nationally

Dashboard Reporting for Teams
CRM integrations and custom alerts for PR, legal, or marketing units

Real-World Use Cases

Use Case 1: Land Dispute Alert in Marathi Media
A developer identified a land ownership issue through Press Monitor—weeks before it became a public controversy.

Use Case 2: Policy Tracking for Mortgage Campaigns
A housing finance company used daily updates on subsidy discussions to refine its product offers.

Use Case 3: Media Visibility Audit Across States
A national builder used sentiment analysis across cities to evaluate readiness for a new project line.

Integrations / Compliance

Integrates With
Email, SMS, Slack, Microsoft Teams
Real estate CRMs, PR dashboards, investor platforms

Monitors These Authorities
Real Estate Regulatory Authority (RERA)
Ministry of Housing and Urban Affairs (MoHUA)
State Housing Boards and Municipal Corporations
Court cases and legal news portals

8. Frequently Asked Questions

Can we track real estate media by city or region?

Yes, with filters by city, state, zone, or locality.

Do you cover mentions of our project or executive name?

Absolutely. Set alerts by project name, builder, or individual.

Are English summaries provided for local language content?

Yes. All summaries are in English, with full translations on request.

Can we monitor schemes like PMAY or Smart Cities?

Yes. We track all major policy portals and government press releases.

Can you track buyer sentiment from social media platforms?

Yes. We monitor conversations on YouTube, X, Facebook, and real estate forums.

Getting Started

From policy shifts to public sentiment—don’t miss the signals that shape your real estate success.

Press Monitor helps you cut through India’s fragmented real estate media with actionable insights and real-time alerts.

Build trust. Avoid surprises. Maximise your returns—powered by better media intelligence.

Contact Us

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