Real Estate & Mortgage Industry

Stay ahead of land disputes, housing policy shifts, and regional narratives with real-time media intelligence—purpose-built for India's complex and fast-moving real estate sector.

Who Is It For?

Real estate developers and builders
Mortgage and housing finance companies
REITs, brokers, and property consultants
Urban planners and infrastructure firms
Legal, PR, marketing, and compliance teams
Tracking land acquisition issues, protests, and legal risks
Monitoring housing policies, RERA decisions, and city development plans
Understanding buyer sentiment across social and regional media
Detecting misinformation or public criticism of projects
Benchmarking market presence across geographies

Industry Overview

India’s real estate sector is localised, language-diverse, and policy-heavy.

70% of homebuyers rely on regional media to evaluate real estate
Civic issues, litigation, and delays are often first reported in vernacular press
Social media sentiment can shape public trust in projects
Housing regulations vary widely across states and cities

Staying informed requires multi-platform, multilingual media monitoring.

Common Challenges

Land disputes or civic opposition surfacing too late
Lack of visibility into local language media coverage
Delayed updates from housing boards, RERA, or MoHUA
Reputation risks from pricing, delay, or safety narratives
Blind spots in competitor project launches or campaigns

Our Solutions

Multilingual Real Estate Media Monitoring
Track land issues, legal notices, civic protests, and development approvals


Policy & Regulatory Intelligence
Monitor RERA, state housing boards, and infrastructure policy changes


Sentiment and Narrative Analysis
Detect early warning signs of public backlash or misinformation


Market Intelligence Dashboards
Visualise project mentions, pricing perception, and competitor activity


Project-Level Monitoring
Follow specific real estate brands, buildings, or localities


Real-Time Alerts
Stay ahead of accidents, legal actions, public hearings, or social media trends


Services for Real Estate & Mortgage

Regional Media Monitoring
News from 22 Indian languages—converted into strategic insights


RERA & Urban Policy Tracking
Stay updated on compliance, zoning, and housing finance changes


Reputation Management
Detect tone shifts across online reviews, forums, and social platforms


Competitive Visibility Benchmarking
Compare project and brand mentions city-wise or nationally


Dashboard Reporting for Teams
CRM integrations and custom alerts for PR, legal, or marketing units


Real-World Use Cases

Use Case 1: Land Dispute Alert in Marathi Media
A developer identified a land ownership issue through Press Monitor—weeks before it became a public controversy.


Use Case 2: Policy Tracking for Mortgage Campaigns
A housing finance company used daily updates on subsidy discussions to refine its product offers.


Use Case 3: Media Visibility Audit Across States
A national builder used sentiment analysis across cities to evaluate readiness for a new project line.


Integrations / Compliance

Integrates With
Email, SMS, Slack, Microsoft Teams
Real estate CRMs, PR dashboards, investor platforms


Monitors These Authorities
Real Estate Regulatory Authority (RERA)
Ministry of Housing and Urban Affairs (MoHUA)
State Housing Boards and Municipal Corporations
Court cases and legal news portals


8. Frequently Asked Questions


Can we track real estate media by city or region?

Yes, with filters by city, state, zone, or locality.

Do you cover mentions of our project or executive name?

Absolutely. Set alerts by project name, builder, or individual.

Are English summaries provided for local language content?

Yes. All summaries are in English, with full translations on request.

Can we monitor schemes like PMAY or Smart Cities?

Yes. We track all major policy portals and government press releases.

Can you track buyer sentiment from social media platforms?

Yes. We monitor conversations on YouTube, X, Facebook, and real estate forums.

Getting Started

From policy shifts to public sentiment—don’t miss the signals that shape your real estate success.

Press Monitor helps you cut through India’s fragmented real estate media with actionable insights and real-time alerts.

Build trust. Avoid surprises. Maximise your returns—powered by better media intelligence.

Contact Us

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