Actionable Media Insights
Gain a clear understanding of how the media sees your brand, organisation, or sector. Our Media Insights service decodes headlines, analyses tone, and surfaces trends—so you can make smarter, faster, reputation-driven decisions.
Why Media Insights?
In today’s hyperconnected media environment, businesses cannot afford to miss critical signals hidden within the news cycle. The Media Insights service empowers you to move beyond tracking coverage to interpreting its meaning. By analysing print, broadcast, online, and social media content, we deliver comprehensive insights that inform corporate communications, public relations, investor strategy, and risk mitigation.
What Is the Problem Solved?
Most organisations collect media coverage, but few can translate it into actionable insight. You may know what was reported—but do you understand the sentiment, influence, or reputational risk behind it? Our service bridges that gap, helping you decode thewhy behind thewhat and act accordingly.
Who Is It For?
Media Insights is ideal for
If you need to understand how the media perceives you—or what trends are driving public opinion—this service is built for you.
Key Benefits
Identify what matters, skip what doesn’t. Spot emerging narratives early.
Assess sentiment and tone to protect your brand and anticipate fallout.
Use quantified insights to support internal reporting and strategic direction.
Understand media framing and stakeholder alignment to respond more effectively.
Share insights with boards, partners, and investors through compelling visual summaries.
Use Cases
rack media sentiment after a product recall, acquisition, or leadership change.
Understand how government announcements are received across media formats.
Analyse if your messaging cut through during awareness campaigns or product launches.
Compare your media tone and volume with competitors.
Prepare quarterly updates using validated media sentiment metrics.
How It Works
Choose your focus: your brand, competitors, industry, public policy, etc.
We track social media, TV channels, newspapers, portals, and more—24x7.
Our analysts and AI models tag, score, and assess content based on tone, topics, and impact.
You receive expert-written insights with visualisations and strategic interpretation.
Get scheduled dashboards, reports, and email alerts based on your preferences.
Features
See whether coverage is positive, negative, or neutral—and why it matters.
Understand what is being said and how it aligns with your strategic narrative.
Spot geographic or publication-wise coverage patterns.
Track how narratives evolve across time and media channels.
Measure reach, shares, engagement, and amplification of news stories.
Monitors content in English, Hindi, and vernacular languages across social, online, TV, and print media.
Get insights on the metrics that matter most to your team and leadership.
Frequently Asked Questions
What is the difference between coverage and insight? Coverage is what happened. Insight explainswhy
it happened, its context, and what you should do about it.
How is tone or sentiment determined?
We use a combination of AI algorithms and human analysis to assess tone with high accuracy.
Can I customise the topics and scope?
Yes. You can define any number of customised topics—from competitor tracking to policy areas.
Is the service available 24x7?
Yes. The service can run live with scheduled updates and alerts as per your business needs.
What formats are the insights delivered in?
You receive insights via online dashboards, email summaries, PDF reports, and optional Excel charts.
How many users can access the service?
There is no limit. Access can be provided to all team members you nominate.
Getting Started
Ready to see what the media really says about your brand or sector? Don’t just collect headlines—turn them into insight. Contact us today to schedule a free consultation and explore how Media Insights can transform your media strategy into a competitive advantage.
Fill out the short contact form below or choose another convenient way to reach us. Our team is here to listen, answer your questions, and help you get compliant — fast.
Contact Us
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